The Clark County, Washington chapter of the ywca wanted to modernize and update the organization’s national identity to help them drive donations locally. Quoin created an identity system closely related to the national brand. We provided new brand standards for typography, colors, and photo usage. Then we began systemizing all off their materials.
The stationery system, consisting of business cards, letterhead, envelope and thank-you card (with A6 envelope), grew out of the new identity design.
Business cards consisted of English and Spanish translations, as well as special cards for sexual assault advocates and volunteers.