For one of the partners of Quoin, this was a dream job. He had always wanted to bring stronger graphic design to the brochures you see in social welfare offices and other non-profit locations.
The YWCA Clark County approached us for a wide-ranging rebranding effort. Part of that was graphic design for their brochure system. These pieces are the front line for this non-profit in fulfilling their mission to help individuals in crisis. The system had suffered a range of variations due to organizational changes over the years. The result was an incoherent look that was messy and disorganized.
Drawing elements from our recent redesign of ywca’s brand, we created an energetic layout that prioritizes easy comprehension. We find that getting the best result in non-profit graphic design means that we must remain flexible as each stakeholder brings their input to the table, while we advocate for our own design viewpoint and build consensus.
Once the designs were complete, we guided the brochure through the printing process.