ywca clark county’s Summer Social at the Vancouver Airfield included a jug band, so we took our cue from old time posters and combined their signature persimmon color with a blue for an old-time summer vibe. Overprinting of the blue and persimmon bring focus to the event name in a casual way.

The poster folded down to double as as save-the-date self-mailer (it didn’t need an extra envelope, saving money). The invitation was accordion-folded to keep recipients interested, while reinforcing the event’s brand.

Other materials for this event included an RSVP card and envelope that went with the invitation, as well as a program for the social itself.