As designers and project managers, we here at Quoin are regularly tasked with chasing down assets to include in printed work. When we need a logo, we often hear, ‘Can’t you just pull it off the web site’? Unfortunately, a web site graphic is a fraction of the resolution needed for print.
But now, there’s a new option: http://vectormagic.com
It’s not perfect, but it’s pretty darn hot. Here’s what it did when we pulled the logo off of our own web site:
There are issues that would need to be cleaned up in a vector drawing program, and the type still needs to be identified and re-set. Still, it would save a lot of time. Put this together with WhatTheFont and you’ve got a successfully traced logo in half the time or less that it would usually take.