The Clark County, Washington chapter of the ywca wanted to modernize and update the organization’s national identity to help them drive donations locally. Quoin created an identity system closely related to the national brand. We provided new brand standards for typography, colors, and photo usage. Then we began systemizing all off their materials.

The stationery system, consisting of business cards, letterhead, envelope and thank-you card (with A6 envelope), grew out of the new identity design.

Business cards consisted of English and Spanish translations, as well as special cards for sexual assault advocates and volunteers.

Brand identity design is a specialty of Quoin.

Heidi McBride Gallery wanted a bright, unusual card that would attract interest when left at off-site gallery shows. They also needed a space for appointment times, since they are an appointment-only gallery. As in each piece of her identity (see her website, flier, and logo), we used her logo as the compositional framework for the typography. Quoin is a graphic design business focused on branding.