You're thinking about putting up a new web site. Fantastic. We think it's a great idea (we build them, after all). Before you build, decide what will happen once it's up.  Static, informational 'brochure' sites are a thing of the past. Today, competitive web sites are dynamic marketing engines that are a keystone of your business's [...]

Steve Rubel over at Advertising Age revealed some statistics: According to an eConsultancy study of 1,400 U.S. consumers, 42% said they prefer to receive ads for sales and specials via e-mail compared to just 3% who said the same for social-networking sites and 1% who preferred Twitter. I was shocked at first, until I thought [...]