Sungari Pearl, a restaurant serving Chinese cuisine, felt their new business principles of simple, organic, locally-sourced food had changed their business completely. Along with needing to separate themselves from another restaurant with the same name, they decided it was time for a big change. They chose Seres, a derivation of the ancient Latin word for China, which symbolizes the very old relationship between China and the West.
Working from earlier designs we had created, Quoin tweaked the logo, built a new web site and updated their signage.
The website is built on the WordPress framework. It’s a small, flexible, extremely SEO-friendly platform with a wide range of plug-ins. This installation includes anti-comment-SPAM software, SEO tools, XML sitemaps to notify Google of new content, and a plugin that incorporates Google Analytics reporting code into each page in a highly-configurable way.
The owner or staff can update the menu at any time, and, most importantly, their blog allows them to keep in touch with their community and create content that boosts their search rankings.