Molly’s Fund Fighting Lupus needed to drive participation in their annual interior design benefit at the Portland Fall Home and Garden Show. Audiences included interior designers, vendors and others who will contribute to the show. We utilized the Molly’s Fund butterfly motif in a way that communicated the level of design participants can expect.
To hold down production costs, we modified the typical 11 x 17 inch format by adding a fold which created an overleaf. This provided more areas to sell ads and gave the piece a narrative that nevertheless kept important event specifics front and center.
Non-profits need to constantly promote themselves and their events to drive donations, and Quoin is always excited to be a part of their success.