BnK came to us for a new brochure based on their existing identity. They wanted something that would stand out in the stacks of materials that every convention attendant lugs home at the end of the day.
We asked them how they competed with other builders? What made them different?
BnK competes primarily on the relationships they build with their clients. If something goes wrong, they make it right, and they stand behind everything they build.
In focusing on this difference, we avoided creating a brochure that ‘timed out’ after one year, once the projects it showed were no longer current.
We hired a copy writer who interviewed the client and collected testimonials. We supervised the photo shoot of the principals of the company and one of their construction sites. With these materials, we designed a one-of-a-kind brochure that has opened new doors for BnK Construction.