Sapori Fine Flavors is a distributor of fine coffee, tea, brewing equipment and sundries. As the umbrella company for multiple product lines, Sapori needed to stand out as the parent identity, one that brings quality and knowledge to bear. Their new logo is inspired by the owner’s Italian roots and Europe’s long dedication to the craft of espresso. We used the neutral, yet sophisticated, colors of black and gold which are the colors of classic old world cafe’ signage. These colors stand up well to the myriad colors of the company logos whose products they distribute. The shape of the logo also makes for a beautiful header under which we can organize any information necessary to communicate the range of Sapori’s services.