MinimalistPlus is a start-up green builder with revolutionary ideas about how quality building gets done. The founder is Jeff Lightfoot, who has 30+ years of experience in construction and remodeling. Michelle Jeresek, the designer, had two homes in the 2010 Build It Green! home tour and one in the 2010 Street of Dreams tour, all three built with sustainability as a primary goal.
Quoin was brought in to jump-start their marketing materials. We hired a fantastic writer (Todd Schwarz http://amalgamatedschwartz.com) who crafted pitch-perfect copy. Then we expanded on the identity we’d already begun with this brochure.
