Portland market strategist Rich Bruer asked us what Quoin could do to help improve his site’s legibility and update its look. We extended his existing brand and incorporated the font Futura Light as a web font. This improved the web site design’s faithfulness to the brand, while maintaining excellent search engine optimization.
Quoin installed a brand new custom theme over his existing WordPress site, which meant no search engine results were harmed in the making of this design. New features included custom menus, thumbnail images and clear calls to action that improve conversions (that’s sales, folks). Quoin also carefully considered his social media strategy throughout the design process.