Many website owners want to speed up Shopify. Right now, it's the holy grail of e-commerce, and there's a lot that you can do (and some things you can't) to optimize Shopify. If you've found this article, you probably know that speeding up your website is one of the very best ways to increase conversions. At the bottom of this article, I'll talk a little
A creative brief document outlines the goals that a design project must meet, as well as strategies for reaching the goal and any other major requirements. This communication tool helps ensure that the designer, client and any other stakeholders are all on the same page. Quoin uses the creative brief as a tool to keep projects on track. Creating a Smooth Design Process Most importantly,
As a private practice therapist, counselor or psychologist, you need to bring in plenty of new patients, but sometimes it's hard to think of how to do this on an ongoing basis, and in a way that feels ethically right and true to your practice. Marketing Feels Fake. It's just not who I am! We get it. While we love to create new identities for
Here, we are showing brochure examples, examples of our work over time. Your brochure is also an example of your brand, mission and promise. It's a tangible invitation to your customer or client to experience your product or service. We think of a brochure as a gift, an invitation that is hold in the hand. The feel of the paper, the surprise of a die cut, turning
Dynamic wire frames are simple, working web pages where we can work out essential content and mobile-responsive design decisions. Once upon a time, we would meet with the client and organize their site map. Then we created wire frames – Simple line drawings that showed where each piece of content went. The last thing we want is to find out that an important call to action or form has been missed
You don't buy fonts, you license the right to use them. Different designers and companies license fonts in vastly different ways and you have to read the license to really know what's up. Font is central to brand identity. Many large or long-standing companies depend upon fonts that have been in use for decades. Examples include Helvetica Neue, Frutiger or Akzidenz Grotesk. Until fairly recently, if a company
Like the cobbler's children, Quoin's online presence has been while we helped others. We're here to make amends. We are incredibly excited about some of the new work we can now show off. We've been busy these last four years. Many new brands under our belt and many more web sites designed. As our clients have grown in size, so has our client list, so
Quoin designed the event web site and then added these web ads to the media presence.
Quoin designed transit ads, print ads and web ads for the 2015 National Model Train Show. We focused on being bold and simple with a nod to the nostalgia of trains. The result? The best attendance in years.
Web design projects need a lot of file input from clients. Long gone are the days when we received a logo or photo file from a client and uploaded it straight into the web site. In fact, in 20-plus years of web design, I've never done this, they've always required some amount of resizing.. Today, we need large, robust files for our workflow. Here is
