What is Demand Generation?
Demand and lead generation is internet marketing for companies in the business to business (B2B) arena.
While it has some methods and channels in common with B2C, demand generation benefits from its own approach.
Lead generation can take many forms, including social media (paid and/or organic), content marketing, blog posts, landing pages, email newsletters and even telemarketing.
Quoin creates campaigns that put your market different front and center. Whether you offer better pricing, design innovation, one-of-a-kind products or top-flight service, our campaigns get your message in front of your audience again and again.
Sales Funnel
We use the sales funnel model to describe how we create initial demand and leads, build relationships and give you a strong foundation to develop new business. Whether you’re seeking warm leads or working from a cold list, we create ways to return on your marketing investment.
TOP Demand Generation & Audience Building: SEO, Content Marketing, Paid Advertising (Google, Social Media).
MIDDLE Developing Relationships: Email Newsletters, Content Marketing, Retargeting Ads.
BOTTOM Convert/Sell or continue to develop the relationship.
Channels
Here are some of the channels we use in our demand generation campaigns.
Content Marketing
Whether it’s a white paper or an e-book, content marketing is the number one way to prove your thought leadership and give prospects a deep look into how you help clients and solve problems. Content marketing plays a role at the top of the funnel by attracting new clients and builds relationships throughout the sales cycle, making it one of the most powerful B2B demand generation channels.
Email Newsletters
Email newsletters are a prime way to attract clients back and create repeat business, as well as advertise your thought leadership content. They can help you get the word out about new services and products and familiarize your clients with your entire business, not just the parts they often interact with.
Social Media
Social media advertising can be promoted (pay-for-play) or organic. Either way, a solid campaign will rely on a marketing calendar that ensures that we know what we’re promoting, when. Content can be crafted around seasonal cycles, targeted to specific industries or tailored to support your presence at industry events.
Whatever the social media content, it is among the most measurable types of marketing available, and Quoin provides regular reporting so you stay up to date on your ROI.
Retargeting Ads
Retargeting ads follow your prospect after they’ve visited your web site. Done well, they gently remind your market of your reputation and solutions over the course of weeks or months, keeping you uppermost in their mind throughout the sales cycle.
Pay Per Click
This type of internet marketing can be in the form of text or banner ads, whether on a search engine or on web sites.