Project Description
At the heart of Moxie and Moss Workwear is an entirely new idea in apparel: That workwear for women can meet high standards for fit, function and durability. When we started working with the three founders, they were still working from a garage. Today, they’re fully financed and about to launch into the wider apparel world.
We have loved being a part of this company’s amazing success. They have credited the pitch deck we created for them in Spring 2017 with having a role in helping them get financing the following Fall. We shot all product photography for the Fall 2017 season, and incorporated it into a new web site design and trade show booth. We also wrote copy for the web site and product descriptions, and designed the season’s look book (lifestyle shots on website and look book taken by Sheldon Sabbatini).