Project Description
Jill Hauben LCSW is an experienced couples therapist who was ready to start her own private practice. She understood how design could build trust with her prospective clients.
Beginning with her logo, we worked with ideas of coming together, balance and progression. Her name, Jill, lent itself to a typographic abstraction that took on these ideas visually and coalesced into a striking and modern mark.
“Thank you. 🙂 Whenever I give my biz card out and send someone to my website, I feel proud of the work you did and what they’ll see. And you’ve been great to work with.”– Jill Hauben LCSW
“I noticed that when we would sit down, you would explain what your thinking was and it really helped me feel safe and know that you were thinking of me and doing intentional work for me.”
– Jill Hauben LCSW
Quoin designed a suite of printed business collateral including business cards, letterhead, envelope and a take-away notebook that couples can use to track their own progress through therapy.
The notebook, printed by Scout books, is produced using brown Kraft paper, a material that we used throughout the printed materials for cohesion and warmth. The book is a nice gift to begin the new patient relationship, encouraging engagement during the therapy process. This is also where we introduced pattern based in the logo which is carried throughout the brand assets.