Branding and logo design by Quoin Design gets to the soul of your company and market.
A logo needs to be based on more than color preferences and words like “elegant” and “unique”. It has to accurately reflect your brand promise to your clients.
Brand Audit
That’s why we walk through an initial brand audit to ensure we understand how to guide your market position. This process of careful questioning and listening is an essential step in making sure we get your design right.
Benefits of strong brand design
The benefits of branding are often surprising and include:
- Lower bounce rates and higher conversions on web sites
- Higher sales prices for sold businesses and sub-brands
- Increased respect from prospects
- Better overall marketing results
- Increased employee morale
- Higher employee retention rates
Logo Design
A logo is visual emotion – to get it right you need a little bit of corporate therapy and a whole lot of artistry.
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The Deliverables
- Files for web, print, signage, Microsoft Office and other applications
- Basic or complete brand guidelines help you keep your communications on brand
- Collateral packages (can include business cards, letterhead, envelopes, electronic templates and more)
Logo design includes
- Original logo design
- Logo redesign and revamp
- Font, color, usage and style guidelines
- Design process consultation
Design Process Consultation
Those who have been in business for a while usually have a logo design horror story. Months upon months of fruitless meetings, redesigns, tweaks. Miles of email threads full of conflicting input from stakeholders both inside and outside the company. We don’t believe that’s healthy for anyone, and it doesn’t produce good design.
How do you have a healthy logo design process?
Quoin starts by defining the primary design team, and identifying stakeholders and decision makers who need to be involved, whether centrally or peripherally. By setting this down before design starts, we create a roadmap that you can use to lead from the front and ensure that everyone has the direction they need.
Our Process
Logo design can have a simple three-step process, or it can involve brand workshop, audit and communications phases. We create every process to fit your needs and ensure the best results.
Your logo is a vital tool in building your business. It is meant to withstand the test of time. It is the first line of communication between you and your clientele and it must convey a sense of your mission and ideals, as it is always out in the field working for you.
- Input Meeting: We will gather information about the business problems you most need to solve, along with your unique offerings, market, competition and audiences.
- Research and Initial Concepts: We research your industry, market, competition and audiences to make sure that your logo will get you noticed in the way you need to be. Then we synthesize what we’ve learned into logo concepts.
- Presentation and Review: We will present you with rough drawings (comps) of multiple design directions. The first round of presentation comps is meant to spark a dialogue about what is most appealing to you and how we might further evolve one of the directions.
- Refinement: We will then present you with a refined set of comps from which to choose your logo. This considered process of design and dialogue produces a long-lived brand identity that will get your materials recognized. Your identity will grow with you. The other elements of your identity will be natural outgrowths of the logo design.
Your logo design process will include:
- Definition of internal design team and process
- Audit of existing brand touchstones, market preconceptions and competitive analysis.
- Written creative brief
- Initial design presentation including use examples
- A minimum of two rounds of revision
- File and brand guidelines delivery
After Logo Design is Done
We can get to work on a wide variety of materials such as
- Exhibit design
- Signage
- Package design
- Website design