Named after a family matriarch, Sugars Flowers needed to look like it was straight out of the 1940’s. From the retro typeface to the old floral fabric that inspired the imagery, down to the shapes of the bar, the diagonal and the oval, this logo delivers and instant and familiar mood for the viewer. The two colors used to produce the logo are often mistaken for full color. Different tints of the green and red, when mixed, create a range of colors between them.